In the world of tennis, where precision meets elegance, Lacey Keally and Lauren Hocker are serving up a game-changer. With over 15 years of collaboration in the luxury media industry, these dynamic entrepreneurs have channeled their passion for tennis into a stylish and functional apparel line: 40-Love.
The pandemic was a turning point for many, and for Lacey and Lauren, it became a time to explore new interests. Tennis emerged as their go-to sport for exercise, socializing, and a touch of competition. As they delved deeper into the tennis community, they recognized a significant gap in the market for women’s tennis attire that was both chic and practical. Driven by this realization, they set out to create a brand that combined classic elegance with modern functionality.
Inspired by timeless tennis icons like Farrah Fawcett from the 1970s, 40-Love marries retro charm with contemporary design. The collection features versatile pieces in classic colors such as navy, white, black, and shades of green. Each item—from skirts and dresses to tops, shorts, and bags—is designed for easy mixing and matching. Their range also includes lightweight sweatshirts and pullovers, perfect for cool evenings on or off the court.
The name “40-Love” pays homage to a key tennis score, symbolizing a strong advantage and the thrill of near-certain victory. It captures the essence of the game, where confidence and style converge for a winning look.
Available online at 40-Lovetennis.com and in select locations including the Tennis Store of Franklin and various prestigious country clubs across the Southeast, 40-Love is making waves in the world of tennis fashion. Follow their journey on Instagram @40lovetenniswear to stay updated on the latest styles and offerings.
Full Article: https://citylifestyle.com/articles/serving-up-style